Privacy Policy
Policy Updated: Jun 13, 2025
PARA (“we,” “us,” or “our”) is a collaboration between PARA Aesthetics Inc. and Pure and Refined Inc. This Privacy Policy explains how we collect, use, and safeguard your personal and health-related information, including in compliance with the Health Insurance Portability and Accountability Act (HIPAA) and applicable SMS communication regulations.
Who We Are
- PARA Aesthetics Inc. operates and maintains this website, handles scheduling, marketing, and administrative support.
- Pure and Refined Inc. provides all clinical and medical services featured or accessible through this site.
- Together, we refer to this collaboration as “PARA.”
Information We Collect
We may collect:
- Personal details (e.g., name, phone number, email, birthdate)
- Appointment history and scheduling data
- Medical or treatment information voluntarily shared during consultations
- Consent and communication preferences
How We Use Your Personal Information
We use your information to:
- Book and confirm appointments
- Provide requested aesthetic and medical spa services
- Send treatment follow-ups, reminders, and promotions (if you opt in)
- Maintain records and comply with legal or regulatory obligations
HIPAA Compliance
Pure and Refined Inc. is the covered entity under the Health Insurance HIPAA and is responsible for the privacy and protection of your health information. Any medical or clinical information you share in the course of receiving services is maintained by Pure and Refined Inc. and accessible only to authorized medical personnel. PARA Aesthetics Inc., which provides administrative and operational support, operates as a business associate under a formal Business Associate Agreement with Pure and Refined Inc. In this capacity, PARA Aesthetics Inc. may access limited PHI solely as needed to provide non-clinical services such as appointment scheduling, reminders, and basic communication support. All such access is governed by the terms of the agreement and conducted in accordance with applicable HIPAA standards. Please note that if you choose to communicate with us via email or SMS, those channels may not be encrypted. We will obtain your express written authorization before using these methods to send any clinical or health-related information.
SMS Communications
With your express consent, we may send SMS messages related to:
- Appointment confirmations and reminders
- Treatment-related follow-ups
- Marketing and promotional offers
Message frequency may vary. Message and data rates may apply.
Opt-In: You may consent by:
- Checking a consent box during sign-up
- Completing a paper or digital intake form
- Responding “YES” to an SMS prompt
Opt-Out: Reply STOP to any message to unsubscribe.
Reply HELP for assistance or contact us directly.
We do not send messages without your consent and do not share your number with third-party marketers. No mobile information will be shared with third parties/affiliates for marketing/promotional purposes. All the above categories exclude text messaging originator opt-in data and consent; this information will not be shared with any third parties.
Sharing Your Information
We do not sell your personal or health information.
We may share your data with:
- HIPAA-compliant vendors (e.g., booking systems, communication platforms like Dialpad)
- Regulatory or legal authorities, if required by law
All third parties are required to protect your information.
Data Security
We maintain industry-standard administrative, technical, and physical safeguards to protect your information. This includes secure servers, access controls, and staff training on patient privacy. However, no digital transmission method can guarantee absolute security.
Your Rights
As a patient of Pure and Refined Inc., you have the right to:
- Access your records
- Request corrections to inaccurate information
- Limit how your data is shared
- Withdraw communication consent at any time
To exercise these rights, contact us at the address below.
Policy Updates
We may revise this Privacy Policy from time to time. Any changes will be posted here, with the revised date indicated at the top.
Contact Us
For privacy or data-related concerns, please contact:
info@paraaesthetics.com